Complementing the digital strategies of Digital Bootcamp (see previous event at 2pm), this event looks at The Sleep Paralysis Project: an experimental, cross-platform project exploring the phenomenon of sleep paralysis, supported by a Wellcome Trust Arts Award.

Director Carla MacKinnon and Producer of Marketing and Distribution James Mullighan will illustrate step-by-step how the project has been planned, funded and marketed, and how pre-production audience-building efforts steered and informed the direction of the film’s content. The session will look at proposal-writing tips, online strategy, team building and how to use each element of a project to gain leverage for other elements, analysing successes, failures and learnings.