A playful take on the phenomenon of smartphone obsession. Mr Selfie epitomises the pre-occupied smartphone user, engrossed in nothing but his phone as he goes through his day - and when he does finally look up from his phone his true character is revealed.

A playful take on the phenomenon of smartphone obsession. Mr Selfie epitomises the pre-occupied smartphone user, engrossed in nothing but his phone as he goes through his day - and when he does finally look up from his phone his true character is revealed.