'Will Sampson (...and the self-perpetuating cycle of unintended abstinence)' is a love story between Will and his on-line infatuation Sofia, between Will and his best friend Niall and between Will and his beloved city, London. We follow Will and Niall in and out of cafes and nightclubs, as Niall tries to impart some of his Lothario wisdom onto the hapless Will, before his big first date with Sofia.